MUDE brings Portuguese fashion design to Tumblr

This month, our partner Museu do Design e da Moda (MUDE) gives an exclusive behind-the-scenes look at the museum’s preparation of its upcoming Felipe Oliveira Baptista exhibition.

Felipe Oliveira Baptista. Source: MUDE

The exhibition features the work of Portuguese fashion designer Felipe Oliveira Baptista. Baptista graduated in fashion design from Kingston University in the late 90s and went on to work for  established houses, such as MaxMara and Cerruti. He also entered into creative collaborations with Nike and Uniqlo. Along the way his work received wide recognition as he gathered awards from LVMH and the Hyères Festival. Currently, Baptista is the Creative Director of Lacoste and also runs his own label, shown in Paris during the Haute Couture and Ready-To-Wear collections.

Baptista has had his work exhibited several times and will now have a exhibition fully dedicated to his work at MUDE. MUDE will give a sneak preview of the exhibition on our Tumblr by showing how the exhibition is being build up, a process normally not visible to the public. Conceived as an installation, this exhibition offers an immersion into the creative universe of Felipe Oliveira Baptista, escaping from the typical chronologic and linear style of exhibition.

The scenography, designed by Bureau Betak, is a kaleidoscopic space with mirrors intersecting the gallery in different angles and directions. It offers a multifaceted reading of Baptista’s journey and work, from the time when he has was recognized with the Grand Prix at the Festival d’Hyères (2002) until now. The result is not just an exhibition, but a place that plays with reality and fiction, with the object and its image, thereby capturing the scenic, performative and always transforming universe of fashion.

The exhibition opens on 17 October 2013, but you can already get a sneak preview on our Tumblr.Lastly, they are delivering free webinars and have archived many that have already been delivered, so if you’re interested in learning more about their findings and recommendations, you write my essays Main can do so right from your desk