Fashion Industry and the Glam CommunityRSS

The conference aim was to explore and discuss traditional and new aspects of the relations between fashion, culture and media from a number of theoretical perspectives, but also by practical experiences and different points of view, bringing together prominent voices and experiences from the field.

The idea was to create the opportunity of overviewing all the possible interconnections and synergies between Fashion Industry and the GLAM community going beyond the concept of Fashion Heritage and culture, or the difference between old and new and trying to understand and explore new possibilities and limits in their relationship.


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NOTE: speaker order has changed during the conference and therefore it slightly differs from the one published on the leaflet

Wednesday 17 April 2013


09.45/13.30 Cenacolo di Sant’Apollonia


09.10 ALESSANDRA AREZZI BOZA introduces the Conference

09.15 GIAMPIERO MARACCHI President Ente Cassa di Risparmio Firenze The Civil Bank has always supported fashion as a project of research, communication and education . Clothing is one of the most important features of humankind for protection, identity and beauty. Fashion as an industry has been and will continue to be of great economic significance, both nationally and internationally.

09.30 CRISTINA ACIDINI Soprintendente, Polo museale Fiorentino The Soprintendenza of Polo Museale Fiorentino is pleased to be part of to share in ideas and best practices of conservation of not only physical,  but also digital conservation of fashion and costumes archives. The aim of the Europeana Fashion is to sustain the work of the people who own and manage these archives, but is especially built to share the contents in a broader environment opened by new technologies. (Video speech in Italian)

10.00 Museums, Archives and Fashion, between past and future: disclosing new forms of creativity trough a contemporary and interdisciplinary dialogue Chair MARIUCCIA CASADIO Vogue, Italia The Internet is forcing us to rethink fashion and memories. The discussion around fashion archives will help us consider how precious archival material needs to be preserved.

10.20 LAUDOMIA PUCCI Owner Fondazione Emilio Pucci, Florence Everchanging perception of Fashion - The Emilio Pucci Archive was founded around personal memories of the family, but then quickly developed into a professional archive. Europeana Fashion is expanding the opportunities in which the archive can be useful, as an instrument of education, knowledge and communication for audiences around the world.

10.40 VALERIE STEELE Director, Museum at FIT New York Fashion Designers, A-Z: The Collection of The Museum at FIT - Founded in 1967 as a Design Laboratory for students and designers to look for inspiration, the Museum at FIT aims to advance knowledge of fashion through exhibitions, programming and education.  With the launch of their book of highlights from the collection and E-Museum, concerns center around accessibility of images and conservation of historically and aesthetically significant clothing.

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11.10 Coffee Break

11.40 SONNET STANFILL Curator, 20th Century and Contemporary Fashion, V&A, London The V&A presents La Moda: Italian Fashion since 1945 - The first of its kind in Britain, La Moda:  The Glamour of Italian Fashion 1945 to Present is the V&A’s upcoming exhibition surveying womens’ and menswear, accessories, and ephemera.  The exhibition explores Italy’s global influence in luxury fashion production and consumption.

12.00 RAFFAELLO NAPOLEONE CEO, Pitti Immagine, Florence Layers of Fashion Culture - Since the mid-1980s Pitti Immagine has been incorporating fashion culture in its trade fairs, which has contributed to presenting  the fairs in unique ways. Through exhibitions, publications, research and entertainment and the involvement of the international creative community, Pitti Immagine continues to present fashion as material for thought, theory and production.

12.20 KAAT DEBO Director, MoMu, Antwerp Repositioning MoMu in a digital world Due to the rapid evolution of the digital fashion world  and a growing collection of digital materials, MoMu is innovating strategies for confronting, curating, and connecting the domains of collection, communication, and exhibition policies.  Through collaboration, the museum is experimenting with ideas, content, and links with external partners to interactively engage with a growing virtual audience.  These initiatives serve to help reveal the existing networks of complexity and interconnectedness of fashion. Films shown during the speech: Dream the World Awake and Dresses Undress.

12.40 STEFANIA RICCI Director, Ferragamo Museum, Florence The Salvatore Ferragamo Museum: an example of Brand Heritage - The Salvatore Ferragamo exhibition in 1985 at Palazzo Strozzi in Florence was probably the first example in Italy of a still living fashion house which exhibited its archive to the public as art pieces. The archive of over 14.000 shoes and 5.000 garments is to be a continuous inspiration for creatives and designers and a source for education. (Video speech in Italian)

13.00 ALESSANDRA AREZZI BOZA Presentation of Europeana Fashion Project – Alessandra Arezzi Boza introduces the Europeana Fashion project. She explains the position of Europeana Fashion within the larger Europeana network and the motives and objectives that underlie this project especially dedicated to fashion.

13.20 Conclusions and question time

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13.30 Lunch


14.50/17.40 Cenacolo di Sant’Apollonia

14.50 Training creativity: GLAM Institutions as an “open source” for education, creativity, innovation in Fashion Chair ALESSANDRA AREZZI BOZA The educational sector needs to consider the opportunities the digitised world offers for the development of creativity and innovation.

15.00 LINDA LOPPA Director of Polimoda, Florence Momenting the Memento – Building Bridges – In order to analyse the ethics and aesthetics of fashion, we first need to analyse its cultural context. Fashion is currently undergoing a metamorphosis in which we need to reinvent fashion through the active role of memory and reconfigure fashion education to set up a creative industry that benefits the whole community.

15.20 LOUISE WALLENBERG Stockholm University Challenges, Obstacles, and Possibilities: Establishing Fashion Studies at Stockholm University - The Fashion Studies program proved to be a new topic in Swedish academia, but quickly developed into a full program with a Bachelor, Master and PhD program from 2006 onwards. The program is characterised by its research focus on different mediations of fashion.

15.40 MARIA LUISA FRISA Director, Fashion Program, IUAV University, Venice Talent and Discipline – The traditional contrast between desire, discipline and productivity needs to be reconsidered in the current practice of fashion studies. Schools and universities should reflect on the importance of guiding and nurturing artistic talent with the aim to balance desire, discipline and productivity. (Video speech in Italian)

16.00 Question time

16.15 Coffee Break

16.30 ADELHEID RASCHE Curator of Lipperheide Costume Library, Berlin 1:250 000 – Fashion Images tell (Hi)Stories – The Lipperheide Costume Library’s 250.000 objects, due to the fragile nature of textile and graphic art on paper, represent a hidden treasure used by students and the creative industry. Researching these images and retracing their history opens a whole world and illustrate that an illustration can be  as rich as a real garment

16.50 MARIA CANELLA Mic, Centro MIC – Università degli Studi di Milano Fashion Studies between history and new projects. Conservation, valorization and training through “Fashion Archives in the XX Century”- The young Centre of  Moda, Immagini e Consumi (MIC) at theUniversity of Milan focuses its attention on fashion archives. Valorization, protection and diffusion of fashion memories is realised in collaboration with the national portal Archivi della Moda del Novecento and other Italian institutions. (Video speech in Italian)

17.00 Discussion

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Thursday 18 April 2013


09.30/13.00 Cenacolo di Sant’Apollonia

09.30 Handling new media in fashion Chair MARCO PECORARI

Panel Participants Short Presentation - The fashion industry and community are producing ephemeral online media materials resulting in a system of fashion knowledge that elicits a specific set of challenges. In order to evaluate the role and evolution of this knowledge a new research approach is required.

DIANE PERNET ASVOF, Blogger announces the A Shaded View on Fashion Film Festival in October 2013 and answers questions on her selection criteria; on the difference between a fashion film and a fashion advertisement; on the contributions on the A Shaded View on Fashion blog; her own production and involvement in the festival and on her presentation and  archival practices.

GABRIELE MONTI Fashion Program, IUAV University, Venice – Online practices are useful for fashion students to develop the ability to “self-curate” their work. Fashion blogs, platforms and online magazines can work as bridges between the industry and young designers. Speaking their own language, they also can be useful for students to share ideas and get inspired.

MARIE SCHULLER Showstudio, London – SHOWstudio is a new and innovative platform for fashion film that presents fashion in motion, aiming to highlight the process of creation and reflect advances in technology in the continuous digital revolution. Fashion film is still in its infancy allowing the medium to be explored freely without restriction. Films shown: Dynamic Blooms and House of Flora

ANJA ARONOWSKY CRONBERG Editor-in-Chief and Publisher ‘Vestoj. The Journal of Sartorial Matters’- Published annually, Vestoj focuses solely on sartorial matters, bringing together academia and industry in a bid to combine academic theory, critical thinking and a bit of good old fashioned glamour. Vestoj illustrates how a traditional paper-based medium can still be cutting-edge.

GEER OSKAM Senior Marketing Specialist, Europeana Foundation presents and how Europeana is engaging with its end-users. He presents  different user engagement concepts across social media highlighting specifically the Europeana Fashion Tumblr blog.

10.30 Key-note Speaker AGNÈS ROCAMORA London College of Fashion Why study digital fashion media - The relation of media to fashion has changed dramatically. This change is reflected in the media’s role as active participants in the system, the evolving dialogue between traditional media and new media and the professionalisation of bloggers. Consequently, the pace of fashion discourse has accelerated heavily, thereby necessitating a further investigation into online fashion platforms and how to research them.

11.00 Coffee Break

11.30 Round Table and Conclusions

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“What do you think of EF Project?”. Conference speakers answer

Auditorium di Santa Apollonia
Via San Gallo 25A, 50129 Florence - Italy

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