Missoni curates Tumblr
This August, our partner Missoni will curate our Europeana Fashion Tumblr, drawing images from its Archivio Missoni. As a living brand with a unique role in fashion history, Missoni inhabits both the cultural heritage sphere and the contemporary fashion industry.
2006 Caleidoscopio Gorizia - Archivio Missoni © Missoni S.p.A.
“The Missoni Archive is not only an instrument for documenting images of fashion shows and advertisements, not only a warehouse for items created by the fashion house along the years, but it is mostly an instrument to realise artistic projects for communication events that – thanks to Europeana Fashion too – can be shared with modern instruments and platforms.” - Luca Missoni
Missoni was founded as a knitwear business by Tai and Rosita Missoni after they married in 1953. Missoni quickly grew into one of the most famous Italian fashion brands, receiving raging reviews from the likes of Diana Vreeland and Maria Pezzi. Since then, the Missoni family has developed the house into a true lifestyle brand, extending the Missoni aesthetic beyond clothing and into interior design and hotels.
The Missoni aesthetic is unmistakble, it combines a mix of zigzag motifs, stripes, waves and slub yarns in a patchwork of geometric and floral jacquard. Over the decades, the Missoni family has been continuously developing and reinventing this aesthetic through technology and craftmanship.
Missoni’s contribition to Europeana Fashion, as a living brand, combines cultural heritage with contemporary fashion. It highlights the dynamic relationship between culture and the fashion business and illustrates the importance of fashion heritage to a brand. Missoni’s fashion heritage is kept in the Archivio Missoni and will be revealed on the Europeana Fashion Tumblr this month.
Visit Missoni on Facebook, Google+, Twitter, YouTube, Instagram and on its own Tumblr featuring the Missoni lifestyle.
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