Pucci starring in fashion book “Decades” at Pitti Uomo
Pucci is one of the illustrious names in the Europeana Fashion consortium of partners. At Pitti Uomo (organized by yet another Europeana Fashion partner, Pitti Immagine), Pucci celebrated the second edition of the fashion book “Decades”, in which Emilio Pucci has an important presence.
"Decades: A Century of Fashion" by Cameron Silver
The famous brand of Florentine luxury has opened the doors of its headquarters Palazzo Pucci to Pitti 83. Guest star was Cameron Silver and his “Decades: A Century in Fashion”, a lucky opus that after one month and a half has already sold more than 10.000 copies and is at its second edition.
The book tells about fashion since 1900 through formely unreleased pictures divided in decades. Each chapter starts with the two opposite most important trends of a period and ends with the most representative fashion designer of that period positioned next to one of his best creations, spiced up with his clever and lively comments.
During the cocktail party, in an open dialogue with Laudomia Pucci, the king of L.A.’s vintage has declared his passion for Italian fashion and its importance in style choices in every decade, pointing out the presence of Emilio Pucci’s pieces inside the book.
Special guests to the event were, among others, Suzy Menkes, Ferruccio Ferragamo, Raffaello Napoleone, Sibilla della Gherardesca, Cristina Morozzi, Tiziana Marchi of Polimoda, Alessandra Arezzi, Maria Luisa Frisa, and other representatives of fashion institutions in Florence.
Laudomia Pucci, Suzy Menkes, Cameron Silver, Marchesa Cristina Pucci di Barsento
The guests at the book celebration at Palazzo Pucci