Fashion Drawings from Bernard et C.ie

Europeana Fashion is home to thousands of fashion illustrations. One particular set is a series of drawings from the collection of the Parisian couture house Bernard et Cie. These drawings are in the collection of the Kunstbibliothek of the State Museums in Berlin.

Coat "Méhariste" by Bernard et C.ie, 1923. Collection Kunstbibliothek / State Museums Berlin. CC-BY-NC-SA.

The Parisian couture house Bernard et C.ie was founded in 1905 by Fred Jourda, Jules Hirsch and Bernard Liebreich. The three founders had formerly worked for the Belgian Fashion House Hirsch & C.ie (1869 – 1962). Jules Hirsch was the nephew of German-Jewish emigrant Leo Hirsch, founder of Hirsch & C.ie.

Already before WWI American department stores like Macy’s and Saks copied the designs of Bernard et C.ie. The Fashion house was hit hard by the world economic crisis of 1929 and was legally closed in 1934.

The drawings were made by the house itself and showcase the different models on offer. Many of the drawings also include a list of cost calculations. Discover the Bernard et C.ie drawings in Europeana Fashion.

Evening dresses "Reverie" and "Nuit Bleue" by Bernard et C.ie, 1927-1928. Collection Kunstbibliothek / State Museums Berlin. CC-BY-NC-SA.

Coats "Tabou" and "Parabole" by Bernard et C.ie, 1931-1932. Collection Kunstbibliothek / State Museums Berlin. CC-BY-NC-SA.

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