Monumental Pucci

Earlier this month, Pucci and Pitti Immagine, both partners in the Europeana Fashion project, collaborated on a project during Pitti Immagine Uomo. Titled “Monumental Pucci”, the Baptistery of Piazza San Giovanni was covered with the beautiful colours and graphics of Pucci’s iconic Battistero sketch.

"Monumental Pucci". All rights reserved.

This unique project, realized by Pitti Immagine for Emilio Pucci, “dressed” the Baptistery of Piazza San Giovanni with the iconic Battistero sketch from the Italian fashion house, covering the entire building with its beautiful colours and graphics.

Designed by the Marquise Emilio Pucci in 1957, the print interprets an aerial view of Piazza San Giovanni, in the brilliant colours of Mediterranean landscapes: vibrant lemon yellow, orange, fuchsia and the emblematic Emilio pink.

The Apse side of the Baptistery was clad in the original Battistero scarf, reproduced and framed on large scale in its entirety, while the remaining seven sides of the octagonal building was covered in almost 2.000 square-meters of canvas, printed in a life-sized rendering of the Emilio Pucci Battistero print, faithfully following the building’s contours.

Model wearing silk shirt printed with Battistero sketch - front view with scarves, 1957. All rights reserved.

The project was set up in the light of “Firenze  |  Hometown  of  Fashion”, a  special  programme  of  events  celebrating  the  60th  anniversary  of  the Centre of Florence for Italian fashion. The events were held 17th – 20th June in Florence in conjunction with the City of Florence and with the extraordinary contribution of the Ministry for Economic Development and the ITA – Italian Trade Agency.

 Discover the iconic Battistero sketch in Europeana Fashion.Maybe https://trymobilespy.com/ apple is going to introduce their own controller, or several controllers, when they introduce the rumored a7 powered apple tv next year