Europeana Fashion Conference in London, 9 April

On 9 April the second International Europeana Fashion Conference will take place at the Victoria and Albert Museum in London (V&A).  The conference examines the fascinating intersection of fashion archives and the digital world.

2006 Caleidoscopio Gorizia - Archivio Missoni © Missoni S.p.A

In the light of the V&A’s latest exhibition “The Glamour of Italian Fashion 1945-2014”, the conference approaches the theme “Made in Italy: re-use of fashion heritage and new digital perspectives” from the view of Italian fashion houses, museums and archives.

These institutions do not only guard brands’ cultures and histories, they play an active role in the creativity and production of these brands. Nowadays managing heritage does not mean to just look back at the past,  but instead to make the values from the past relevant in contemporary contexts. The materials kept in archives inspire future collections, are used  in marketing campaigns and form the heart of exhibitions and fashion film.

Now that archives are starting to show their materials on the Internet, more and more people can discover and re-use these materials. This opening up of archives to a large audience combined with the power of archives to inspire new forms of fashion culture is the topic of  this conference.

Speakers include Jane Reeve, CEO of Camera Nazionale della Moda Italiana, and Luca Missoni, Creative Director at Missoni as well as noted fashion historians such as Amandia Triossi from the Bulgari Heritage Collection.

The conference is the second in a series of three annual international conferences organised by Europeana Fashion that explores the relationship between the fashion industry, the digital world and the Internet.

Click here to register. The conference has sold out.
Click here to see the full conference programme.

Wed 9 April 2014 10:30-17:30
Victoria and Albert Museum
The Lydia & Manfred Gorvy Lecture Theatre, London

Click here to view the press release. 

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