125 Years of Lanvin

This year, the house of Lanvin is celebrating its 125th anniversary. To mark the occasion, the house has decided to reveal the best of its archives online. The website will host a special section dedicated to the house’s history and is using social media for some special projects.

Lanvin celebrates 125 years on Pinterest with boards around the house's key codes. This board represents "Lanvin Blue". See more at: http://www.pinterest.com/LANVINOFFICIAL

A milestone in the history of Lanvin is celebrated every Thursday on Facebook, Instagram will soon see snapshots from objects in the office of Jeanne Lanvin and Pinterest hosts boards highlighting the house’s five key codes: Lanvin blue, the house’s logo, hats, Jeanne Lanvin and her daughter Marguerite.

It was Marguerite after all that was behind the success of Jeanne Lanvin (1889-1946), founder of the brand and milliner by trade. Jeanne’s motherly love inspired the custom designs Jeanne starting making for her daughter. They became all the rage with the fashionable Parisian set of the early 1900s and Jeanne soon found herself in womenswear.

The mother-daughter connection is reflected in Lanvin’s logo. Lanvin, powder-box and box, 1930-1950. Collection MoMu - Fashion Museum Province of Antwerp. All rights reserved.

Lanvin’s success grew throughout the 1920s and 1930s. She introduced a youthful aesthetic that blurred the lines between childrens’ clothes and womenswear, reflected in her popular “robe de styles”. Her patterns were simple but she embellished them with embroidery, appliques, ribbons, and sunbursts. Colour was another code for Lanvin, particularly “Lanvin Blue” inspired by a fresco of Fra Angelico that Jeanne saw in Florence.

Lanvin, dress, 1925-1930. Collection MoMu - Fashion Museum Province of Antwerp. All rights reserved.

After Jeanne passed away in 1946, her daughter took over for a short time, followed by several designers over the next decades. Since 1999 designer Alber Elbaz has been credited with restoring Lanvin’s glory and reinstalling the house’s signature codes.

See all Lanvin in the Europeana Fashion portal
See Lanvin on Pinterest, Instagram and Facebook

A silhouette for Lanvin by Alber Elbaz. Lanvin, Autumn-Winter 2011. Collection CatwalkPictures. Image used under a Creative Commons Attribution-NonCommercial-NoDerivatives license.

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